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Letter from Seoul: South Koreas travel braces for change as perfect storm approaches

Lelay said AccorHotels was looking at introducing its new hotel concepts such as So Sofitel, 25 hours, Mama Shelter, Joe & Joe into South Korea. South Koreans are clearly displaying a strong appetite for hostel stays, as evidenced by Hostelworld’s growth and Yunha Lee said the increase in low cost flights to South-east Asia saw Koreans booking hostel stays in Vietnam, the Philippines and Indonesia. She said that although there was more education needed around the hostel experience, budget-conscious and value-seeking young South Koreans were growing more comfortable with the segment. Indeed, in 2017, South Koreans formed 66% of the 1.8m travellers who made use of some 37,000 Airbnb listings in the country, according to data released by Airbnb. These numbers are bound to make hoteliers sit up and take notice because it means Airbnb is also making a dent in the huge domestic and growing hocance markets. Tidesquare’s Min Yoon said no local player had yet emerged in the growing private accommodation sector. His company acquired Bnb Hero, a startup offering alternative stays, which has been struggling but he feels the tide is turning. The next battle for air – low cost longhaul and trans-Pacific Last week, the South Korean government approved the trans-Pacific joint venture network partnership between Korean Air and Delta Airlines, giving it the clearance to proceed. Korean Air’s Keehong Woo who’s spent more than three decades with the airline, recalling his first flight and how his baggage did not arrive with him Keehong Woo, Representative Director & Executive Vice President, Korean Air, a key player in the negotiations which took seven years, said the partnership could be effected as early as next month.

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